Is Facebook Going Down The Same Road As Digg Did In 2008 ?

As I watch one very loyal Facebook marketer after another become disolutioned with Facebook paid posts I remember the days of Digg’s demise due to the CEO’s ego, Kevin Rose’s disconnection and a malicious group called the Digg mafia. Will we see history repeat itself at Facebook?

3 Things brought me write this for you

Following a week of the release of Facebook Nearby in the moble app, then Facebook Nearby’s Potential as a local marketing platform challenging FourSquare, I have to ask you: Is Facebook a local marketing contender or a social giant in early decline?

Now today, a very well written article on Ileane Smith’s blog that really cleared the air about the Facebook Page true reach brought it home for me.

The thing is though, across the board, more legitimate non-spammy businesses have reported major losses in reach. Up to 75% according to the varying reports.

In 2007 Digg.com was a top 50 site, with a very loyal following and massive traffic to deliver to sites there were popular on Digg’s front page. As one of the first to use social annotations for SEO, I loved Digg and had more fun there than any social site ever.

In 2007 like Facebook now, Digg began to try to monetize the site and lessen the impact of large powerful social users. By 2009 they had run off most of the Digg top 100 users, even kicking many off to lessen their impact.

Constant and extremely unpopular UI, or “user interface” changes became common place. The removal of the Bury button slowly pushed even the most loyal and early founders of Digg, the Digg Mafia, to move in mass to Reddit. Finally Digg, once rumored to be acquired by Google was declared as Digg is Dead by Website Magazine in 2010.

Now, I want to ask YOU… How do you see Facebook? As a marketing platform, a local marketing platform or a waste of your time for business?

One Comment

  1. Posted December 26, 2012 at 8:22 am | Permalink

    It remains to be seen if it is a strong local marketing platform, but I don’t think it’s a waste of time for your business.