More on How Google Ranks Blogs

Big Brother is not just watching your blog. Big Brother is watching what your visitors DO on your blog

I have maintained that Google is not nice for some time. More and more evidence is coming to the fore front that Google knows all and uses it to rank your blog.

In my Saturday post How Google Ranks Blogs I taked about how Google does collect data on the number of click thru’s from SERPs. Today I go a litttle deeper in my quest to get my blog ranked well in Google.

Google Analytics – Google’s #1 Dataminer

There is major evidence that Google uses Google Analytics in three ways.

  • The Bounce Effect Percentage
  • On Site In Session Visitor Clicks
  • Time Spent Per Visit

1st Search Engine Rankings did a little independent research “Google bounce factor research data is in.” They concluded that both the bounce percentage and the number of clicks during a visitor session could increase your placement in SERPs.

From the study:

“It took about 2 weeks to see a significant change, also not all participants entered at the same time which I believe helped keep the experiment looking natural.”

At first we only saw a change of one or two positions so the site stuck around positions #10, 11, 9 and 8. But after about two weeks the site started improving much more considerably, moving up to position #4 and even reportedly #2.”

The bounce effect

If your visitors clicks thru to your site without loading a second page this is called a bounce. It is a major metric in Google Analytics. It seems that the lower your bounce rate the higher your blog or site maybe ranked. It also seems that the more in site clicks you get during a visitor session the better off you are.

Of course if they are using your bounce rate and click rate as part of the algorithym, the time per visitor spent on your site, most popular pages and the most highly converting pages all play a part.

By no means expect that this is a major part of your Google rank. It does however play a small part.

Feedburner Use and Subscribers has an effect too

While not quoted in the Google patent there does seem to be evidence that using Feedburner helps your Google rankings. Since Google aquired FeedBurner just using Feedburner analytics seems to increse your SERPs position.

Oviousily if the more subscribers you have in Google reader helps your rankings then the greater the number of subscribers that Feedburner tracks has an effect too.

3 Comments

  1. Posted April 16, 2008 at 2:50 am | Permalink

    Seems clear that they are using this data, but I’m not sure I agree this is necessarily an indication of evil (no, I’m not saying they are good all the time either!) Thinking out loud: taking the bounce rate and the number of clicks into account, appears to me to be a logical means (without actually asking people) of determining if the visitor found the site useful and interesting. If they did, then it can probably be assumed that the site has better quality content and, thus deserves the higher rank.

    Where this theory falls down is when visitors find the very useful and interesting information they were looking for, on the first, single page of a site they land on. Then, the lack of clicks or that they appeared to bounce, did not indicate that that there was nothing to see and, it would be unfair for the site to be held back. Other factors in the equation must be working to remove any uncertainty?

    Thanks for the link by the way.

  2. Posted July 3, 2008 at 9:35 am | Permalink

    So would it then be worth it to
    – keep one’s real analytics in another program
    – open a GA account
    – create army of bots
    – filter army from “real analytics” results
    – use bots to do things like improve ctr for organic keywords, lower bounce rate & improve other favorable areas of stats

  3. Posted July 3, 2008 at 1:49 pm | Permalink

    I am not exactly sure what you want to do with your “army of bots” but I am real sure that whatever you could do with them could easily get you banned from Google.

    Everything that I teach is whitehat and ABOVE all, things that would occur naturally in Google’s eyes.

    We all do things to do better under keywords that convert well in Google results. That is natural for commercial entities and expected. BUT, doing things that does not naturally occur creates red flags for Google to find.

    Do you know how most drug dealers are caught? They are stupid enough to buy expensive things with cash, like cars. When you move more that $14,999.99 (maybe less, we don’t know for sure in a Patriot Act US) in cash at a time, banks and operations like the DMV send a “cash disbursement form” to the IRS. Then you immediately draw a red flag.

    When you do things to your site that would not occur naturally then Google’s own “army of bots” named Googlebot will send Google a red flag. When that happens enough, there goes your search engine rankings. When it continues to happen, there goes your site in Google altogether.

    My only advice right now, is to improve your bounce rate by urging user interaction. Comments, subscribe to email forms, RSS buttons etc. Everyone has either a Google cookie in their browser, the Google toolbar installed, or both, and most sites use Google Analytics. Your army of bots is outclassed and out-manned 1000 to 1.

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