Our blogs have never ranked well in Google and I am going to tell you why!
I have been chasing Google for months. Adding social bookmarks, requesting links, optimizing posts, titles and incoming links. It finally dawned on me in the wee hours of saturday morning what I have been doing wrong and I have been up all night changing my ways.
Now I am going to share it with you. This is good stuff stay with me here.
If any part of this article has mispellings, bad coding or just sounds like I have been up for a day and a half it’s because it is true. I have been implementing everything I have learned here. And this is POWERFUL!
Here’s how Google ranks blogs, they call it “popularity of the blog document”.
Here is how Google ranks blogs….
- By the number of blog readers you have in Google Reader and Technorati.
- By how many blogrolls you are in and the quality of the linking blog.
- How many times your Google search engine listing is clicked.
- Social bookmarketing posts and the nember of times you are Dugg ect.
- The number of times your URL appears in conversations, think Gmail.
“The popularity of the blog document may be a positive indication of the quality of that blog document. A number of news aggregator sites (commonly called “news readers” or “feed readers”) exist where individuals can subscribe to a blog document (through its feed). Such aggregators store information describing how many individuals have subscribed to given blog documents. A blog document having a high number of subscriptions implies a higher quality for the blog document. Also, subscriptions can be validated against “subscriptions spam” (where spammers subscribe to their own blog documents in an attempt to make them “more popular”) by validating unique users who subscribed, or by filtering unique Internet Protocol (IP) addresses of the subscribers.”
You may want to read how Technorati ranks blogs here.
“Simlarly, the existence of the blog document in a blogroll of a well-known or trusted blogger may also be a positive indication of the quality of the blog document. In this situation, it is assumed that the well-known or trusted blogger would not link to a spamming blogger.”
“An implied popularity may be identified for the blog document. This implied popularity may be identified by, for example, examining the click stream of search results. For example, if a certain blog document is clicked more than other blog documents when the blog document appears in result sets, this may be an indication that the blog document is popular and, thus, a positive indicator of the quality of the blog document.”
“Tagging of the blog document may be a positive indication of the quality of the blog document. Some existing sites allow users to add “tags” to (i.e., to “categorize”) a blog document. These custom categorizations are an indicator that an individual has evaluated the content of the blog document and determined that one or more categories appropriately describe its content, and as such are a positive indicator of the quality of the blog document.”
“References to the blog document by other sources may be a positive indication of the quality of the blog document. For example, content of emails or chat transcripts can contain URLs of blog documents. Email or chat discussions that include references to the blog document is a positive indicator of the quality of the blog document.”
I wish I could say I wrote this, but the quotes are from the Google patent and the article is actually How Google Blogsearch ranks your Posts… In their own words!
What Chris Lang thinks Google does…
I am also thinking that the quality of blogs that you link to in the body text has a lot to do with your blog and your posts’s ranking. I feel that Google thinks if you are unwilling to link to blogs better than yours then you are not sure of your own content.
It is also possible that the number of links in a blog document (or lack of) says to Google that you are just building landing pages that are worthless rather than writing a well researched article using a number of authorative sources as background.
There is also some evidence that Google uses Feedburner stats and Google Analytics metrics as indicators of a blog’s quality. Since Google own’s both services I expect that they do. I will investigate this in my next post.
I am only guessing at this point, but wouldn’t it seem that if all these other things factor into the quality of the document, wouldn’t comments as well?
If I had learned this two years ago I would not know what I know about SEO. The bad news is I would have quadrupled my traffic long ago.
I would not have learned what I know about social marketing.
I would not have forged strategic alliances with major marketers.
I would not have completed and marketed two ebooks that have done well.
I would not have devoured everything Eban Pagan has had to say.
I would not have taken Eban’s advice and gone out and done one on one social marketing consults.
I would not have celebrated the most personal success I have ever had on the Internet.