Is The New Google The Death Of SEO?

SEO? Death? Hardly, let’s take a look into the future of SEO and why Google has always been a social search engine since day one, shall we?

First, let’s look at the facts…

  • Bottom line, SEO is NOT dead, never will be dead. But instead of optimizing sites, now we optimize people and personal brands.
  • I told the SEO industry that social annotations highly effected rankings in 2007 on Danny Sullivan’s SEO bookmarking site Sphinn.com, now Marketing Land.
  • Two things happened after that… One group cussed me out and called me every name in the book. A much smaller group, some of the top CEOs in major SEO firms picked up the phone and called me. Both knew social annotations, at the time social bookmarks from a wide range of great sites all riding the early success of Digg.com, were seen as great indicators of quality by Google algos. All the big SEO guys all knew this was coming, no matter what they said publicly.

    Bitching that Google is killing SEO like the Forbes article The Death Of SEO: The Rise of Social, PR, And Real Content is just one more paid blogger cranking out content and collecting a check.

    Let us be real guys… One of the most successful headlines in the world is “The Death Of” and we have seen that one used how many times in Internet Marketing? Good god, get some new material guys. Look at how bad it is getting here, Forbes, you even have me using that tired drivel.

    SEO is simply changing, and has been since Google showed up, and any one that was listening heard Google tell us so in the Blog Search patent of 2005.

    When I first found Google profiles, Google Reader sharing and a recommendation engine in 2008 to be based on relationships, not keywords, I knew we were in for some really big changes. Now we see every SEO guy trying to get visibility on something we all knew about 5 to 7 years ago. So as we said back then, it is not about sites, not about what you are, but instead it is about who you are.

    Just remember, Google has AlWAYS been a social search engine, right? Of course, how much more social can you get than linking to someone else’s content on another site? Kinda like we do now on Google+, Facebook and Twitter? The only difference being that now social sites give normal people the ability to do that where as only a short time ago I was saying: “Screw MySpace, I don’t need that crap, I have a website…” Seems I was slightly wrong about that one…