25 Super Bowl Social Marketing Take Aways

Every year, I watch the Super Bowl with pen and paper to take down notes. Here’s my 25 Social Marketing tips from the best marketing and copy writers on Earth


Tom Brady reacts via Yahoo Sports

When the Giants win the coin toss, one of the Giants held out his hand to shake the hand of the Patriot across from him. The Patriot turned his back on him, no handshake returned. You tell me what that said to you please…

Hulu shows us the first hastag of the commercial hashtags. #huluplus

Hulu Videos =>

Hundai Genisis at 429 HP is a muscle car. I want one.

Audi hashtagged #solongvampires

At 8:32 seconds into the game, Louis Gray posted:

“If only +Chris Messina had devised a scheme to get micropayments for every #hashtag … he would be living high, if today’s commercials are any indication. But you know how it is with standards… they are better when they are free. #superbowl #ads”

Bottom line: Patent your original ideas, or…?

8:52 into the game, Hundai had scored 3 great commercials, everyone else, 0.

After a saftey and 12 men on the field via the Patroits I am reminded: “It’s not what you do right that wins the game, it’s not doing things wrong…”

MnM’s should not dance naked :]

MnM’s revealed =>

Dave drove a Ford LOL

When you do finally see the Lexus ad, you have seen so many great Hundai ads that you think the Lexus is a Hundai for a second or two.

I didn’t see nuthin’

Great video for #caturday =>

I have never in my life ever seen anything like quite like the Madonna halftime show.

What has happened to our kids today when we have to force them to go run and play 60 minutes a day?

SEX SELLS – Always has, always will. This is about the sexiest commercial ever made.

For the guys Video =>

For the girls video =>

Twice with an open field in front of him Brady does not run the ball. I begin to hate Brady…

If he had run the ball, would it have been a smart decision?

We see the most basic lesson to be learned about marketing any product:

  • Budwiser: Rebrand, Relanch.
  • NBC: Rebrand, Relaunch.
  • Acura NSX: Rebrand, Relaunch.

For the first time in years we will be watching a major network prime time to see “The Voice” and “Smash” tonight, because of the ads for them during the Super Bowl. Nice job NBC.

I am amazed at how effective the Coke ads are because they are all linked together. This is Product Launch Formula being used in TV advertising. Tell a story, or go home guys.

See All Coke Videos =>

At 57 seconds Brady gives us a great Super Bowl. I root for Brady and jump up and down.

Thank you Tom Brady for making this a Super Bowl to remember…

And last but not least, “If you can’t handle losing, don’t play the frakin game” and that comes from someone who has won and lost the big game many times. I will win again, I will lose again, but above all I LOVE playing the frankin (bsg reference) game” – Chris Lang

Oh yeah, I almost forgot, our next dog is going to be named “We Go” and we will make $$$ on YouTube :]

Here We Go Video =>

7 Comments

  1. Posted February 6, 2012 at 8:29 am | Permalink

    Good early morning lessons, Chris. Especially like the Lexus ad for Hundai.

  2. Posted February 6, 2012 at 8:45 am | Permalink

    Not sure why you’re thanking Brady for the best superbowl ever, but whatever!!!

    I believe in Eli….

    After a saftey and 12 men on the field via the Patroits I am reminded: “It’s not what you do right that wins the game, it’s not doing things wrong…”

    Now THAT’S excellent advice in any field.

  3. Posted February 6, 2012 at 8:49 am | Permalink

    I loved the We Go Dog commercial yet it was not well received. People said too drawn out…I loved it. I also loved Betty White…reminds us not matter how old we get there is STILL plenty of life in us…she is a hot ticket and I love seeing her in anything. I can’t wait till I am 90 and can say and do anything. But she remains a classy lady…Poor sportsmanship seems to be the rule these days…sad to see. 1/2 time show best one in a long time…I would have expected some controversy from Madonna and she didn’t…way to go Madonna! Loved it loved it loved it for a change.

  4. Posted February 6, 2012 at 9:58 am | Permalink

    Good insights in here Chris, thanks for sharing. Sex sells lol.

    Brady, Brady, Brady – he just didn’t get it done.

    Difference going into half-time; last minute touchdown by Brady…

    Difference that mattered; last minute touchdown by Eli and sealing the game win.

    One-up’d his great bother, eh?

  5. Jenn Hunter
    Posted February 6, 2012 at 10:39 am | Permalink

    Thanks for posting this Chris. I don’t have cable so it’s nice to be able to see what the big companies are doing.

    Wow. What a half time show!

  6. Posted February 7, 2012 at 12:53 am | Permalink

    Thanks for bringing the “lesson” learned from the Superbowl together here. I haven’t seen it all but I had to laugh at a couple of local TV commentators here in Oz who did a whole thing about the Superbowl and said… Oh yeah… then there’s the football game too… like it was an afterthought. All the attention was on the halftime show and the commercials! What a lesson that is!

  7. Posted February 7, 2012 at 2:38 am | Permalink

    Hi Chris

    Great way to show everyone how its possible to piggy back on someone elses efforts. Advertising and sponsorships are now becoming bigger than the events themselves in many cases LOL.