Google Research On Social Marketing & Facebook

Google researcher Paul Adams explains in the slide show created for Google execs below, that those considering a product are more apt to trust their friends than strangers – or search ads.

Do you think Facebook or Google is more trustworthy when it comes to buying a new pair of shoes? Toaster? Golf clubs? Clothes? How about your next car?

This is VERY important in the context of a Google Me launch sometime soon.

Also with the coming The Social Network movie possibly portraying Mark Zuckerberg very negatively, how will this impact Facebook.

Still, we think this is instructive for people wondering why Google wants to get in the social network business.

Watch the slide show in Full Screen or you can’t read the captions, it’s on the left under menu below.

Here is where the supposed Facebook friend recommendation model does not work for me.

  • I ask my friends for product recommendations.
  • Then I use Google to find the nearest location and best price.

That is where the whole thing starts to fall apart. Paul, it is nothing new that we ask our friends for quality recommendations on products. But Facebook drops the ball because I DO NOT want to use Bing as Facebook’s search provider.

So, no matter where I get the recommendations, at happy hour or on Facebook, I am off to Google for a local search or a best price search on the web. Your theory is sound Paul, but Facebook lacks search and Google lacks a Facebook style wall site.

Not to mention Facebook does not offer contextual ads, but Bing does, so we could well see them soon on Facebook.

Who ever puts all three of these pieces together first, conversations, ads for products in those conversations and context ads for those same products, could well win this social war of Facebook VS Google.

What do you think? Tell us in the comments below!


  1. Posted July 8, 2010 at 7:30 am | Permalink

    If you could not read the captions on the slide show, watch it in full screen under Menu >> Full screen on the tool bar under the slide body.

  2. Margie
    Posted July 8, 2010 at 7:48 am | Permalink

    This is a very interesting post.

    It does make you think, whether it’s family, friends, co-workers or acquaintances, we play different roles..and share accordingly.

    Who we influence is built a pone our actions, time, and therefore trust.

    Thanks for sharing this post Chris:)

  3. Posted July 8, 2010 at 8:41 am | Permalink

    hi there

    Well it Looks like the winner will the first to patch it all together in a workable, smooth transition.

    Facebook has the head start on the social side and is ALMOST there on the transition to sales.

    Google on the other hand has the Best search options, and most of the other elements are ready, they just need patching together better.

    very interesting slide show.

  4. Posted July 8, 2010 at 9:40 am | Permalink

    Food for thought, Chris. I’m for a central identity site from which it is easy to identify how you relate to me, possibly in several ways. At that level, I am not concerned about privacy. Once any aspect of our relationship has been confirmed (based on a privacy check), our total relationship should be available to us, including some or all of our relationships with others that we have agreed upon from time to time. It appears to me that Google Wave could be a useful platform for that if combined with a Facebook-like feature. Maybe that’s what Google is working on.

  5. Posted July 8, 2010 at 9:44 am | Permalink

    @Vegard Vevstad – Take a look at my Google Me video.

    Google Me could do everything you are talking about and more.

  6. Posted July 8, 2010 at 10:13 am | Permalink

    I did. And I agree that the many useful apps are already in place. Why create a new Google Me site? Why not simply make the central networking site? That would make for real news! And Facebook would have a real competitor, not just another Google apps called Google Me.

  7. Posted July 8, 2010 at 10:04 pm | Permalink

    Hi Chris,
    Very informative slide show. Made me think about privacy in a new light. I am really looking forward to the reveal of Google Me. Thanks for the quality timely information as always.

  8. Paul Abrahams
    Posted July 10, 2010 at 3:04 am | Permalink

    Agreed, no matter where the recommendation comes from I purchase wherever I find the best deal. I want an interface that allows me to plug in what I want to use for search. Whether that’s content, recommendations or pricing otherwise I will always go outside that network for what I consider to be the best for the job.

  9. Posted July 13, 2010 at 10:52 am | Permalink

    Excellent. This is a very well designed presentation. I never dreamed that I’d watch the entire show, but it ties in very well with some of my own thoughts.