Free Shipping is the #1 Email Subject Line That Get’s Opened

An eRoi study shows that free shipping is an email subject line that gets opened more often says dm news.

Free shipping is the No. 1 offer that customers look for and will respond to in an e-mail

The study interviewed consumers and found that free shipping is important because it gives online shopping a competitive advantage.

The survey shows that the majority of respondents prefer free shipping over discounts.

The study found that a discount by itself is not necessarily the most important thing in an e-mail. Also, more than one-third of those surveyed felt that if they cannot quickly see what an e-mail is about, they will delete before even getting to the offer.

I would love any feedback from rss marketers that have tested like offers to their feeds. RSS titles in our feeds have the same need for effective copy in our rss marketing efforts.