More ISPs To Charge For GoodMail Email Delivery

Goodmail now has an estimated 65% access to US inboxes.

The Associated Press reported that four more ISPs will start charging for guaranteed email delivery thru Goodmail Systems and it’s CertifiedEmail program. Comcast Corp., Cox Communications Inc., Time Warner Cable Inc.’s Road Runner and Verizon Communications Inc. will join Yahoo Inc. and Time Warner Inc.’s AOL in charging for email. Of course Goodmail got Slashdotted!

Microsoft (Hotmail) has yet to join the program, a deal that would boost that number to 85 percent. Gmail and Microsoft are the only major email ESPs not to join. Last year Google said “Gmail does not accept payment to bypass its filters, nor are there plans to charge senders to reach Gmail users.”

Email will continue to be delivered to users inboxes for free, but they risk being caught in increasingly aggressive spam filters.

With Goodmail, a company can pay a quarter of a penny per message to bypass those filters and reach inboxes directly. Recipients see a blue seal verifying that the message is legitimate; senders get confirmations and can resend messages lost in transit.

At least half of the fees go to the service provider, Goodmail Chief Executive Richard Gingras said.

For now, Goodmail will approve only companies and organizations in existence for at least a year, to thwart fly-by-night operations. Those that have prompted too many spam complaints will be disqualified.

While GoodMail is designed to certify things like credit card statements, e-commerce receipts and other extremely important emails, Gingras says their messages are the ones most likely to be mischaracterized as junk.

Peter Castleton, Verizon’s director of consumer broadband services, said his company would still let senders apply for “whitelisting” – and thus bypass filters as well – without charge. Goodmail’s service, he said, is for those that want approval at multiple ISPs at once.