Social bookmarking sites have had a big week, here are the changes that have occurred, the good the bad and the world’s largest Digger
In this post:
- Why Google is about to go social
- Digg launches Digg mobile
- Propeller removes backlinks
- Digg user banned for Digging too much
- Why Microsoft will still buy Yahoo
- New Delicious Interface and Domain
Why Google is about to go social
Myself and my mastermind group have been predicting this for a long time, but so far I have not delved into the specifics as I was not sure that I wanted to release all our thinking on the subject. Also, the Digg acquisition loomed, so why try to reinvent the wheel, so to speak?
However, since Scoble made enough of the idea public, I am going to start talking about what we really expect to happen very soon.
Take all the pieces and add them up….
- Google reader
- Google notes as a bookmark engine
- Google profiles
- Google sharing within profiles
- Friends profiles within Gmail
- Google social features in results
Take all these pieces and add them up and you have a social bookmarking / networking interface. You don’t even need to submit your bookmarks, they are already there in the Google search index.
My friend John McGowan at City Social Marketing has put together what we think the Google social marketing interface could look like. Be sure to read all the way to the bottom where we have a version of what it could look like.
Digg launches Mobile Digg
Digg has been working hard and build all kinds of new features, the most interesting is the Digg mobile site for Internet browser enabled phones.
Propeller removes backlinks to articles
This was actually brought to my attention to this as I had overlooked it in the new Propeller by B Hopkins tips on writing a good article. What Propeller now does is use a server side redirect to your parent site in your posts. So, Propeller is no longer returning SEO benefits from submissions that go front page or even items that get a decent amount of votes.
One of my social bookmarking friends posted this about the new propeller design and I definitely agree. Most of the redesign was about knocking the spam rate down by making it harder for users to follow friends submissions and simply mass vote.
A number of options were removed so that:
#1: more advertising is loaded due to more page views.
#2: users have to actually read the post synopsis, not just prop their friends submissions with a click.
But certainly, the design is rather 1999 clip-artish. Design aesthetics mean nothing to me really, I would rather have a site that is coded efficiently and executes blazing fast than any thing else. As a programmer and in defense of the new design, it does run faster that the old code. Now that we seem to be past the basic Ooooppsss! type error screens, that is.
I have never really seen a new code base rolled out and tested while we (the users) suffered thru a very low functionality period as the errors were found and fixed.
Digg user banned for Digging too much
One of my clients got a little carried away and Dugg too many articles. Yeah, that’s right, too many Diggs. Here is the email from Digg banning his account.
Greetings from Digg.com,
Your account has been banned under suspicion of using a bot/script/macro to Digg stories, which is explicitly against the Terms of Service (digg.com/tos) you agreed to.
Over a period of 24 hours you Dugg 4000+ stories which is not indicative of organic Digg usage and determined that there is no way you would have been able to actually read the stories you Dugg in the time-frame.
Thank you for understanding as we must be vigilant in protecting against activities that compromise the Digg Community.
Now, I know this guy and I know that he did not use any clicking software. He is simply “The worlds largest Digger.” Not to be missed but also the owner of “The Worlds largest Shout”
While I definitely recommend participating highly in Digg, do not just rip through results blindly Digging everything in your path.
I told my client that you have to submit good articles and comment intelligently for your Digg profile to prosper. Nobody listened and look what happens. Blindly Digging will just bring you up on the radar and you are NOT guaranteed your day in court with Digg.
Digg has so much spam and spam activities that if you brush up against the wrong side of Digg’s TOS you are thru.
Delicious Redesigns Interface and Updates Domain
Designer Daily has a good take on what they would like the new delicious interface to look like.
Why Microsoft Will Still Acquire Yahoo
But ask Eric Jackson, president of one of the company’s biggest investors, Ironfire Capital–which owns about 3.2 million shares–and you get a very different take in an eWeek article on the future of Yahoo.
“I had never used Microsoft search before a couple of weeks ago. I sat down to try it and then realized I had no idea what to type in. I tried Microsoft.com, but the only search bar was to help me search MSFT internal directories. I then remembered seeing some advertisement for ‘Live Search,’ so I tried Livesearch.com. It was some spam site. Finally, I tried Live.com, and the results were no good. I will never use it again. When I want to Google or find Yahoo, I know what to punch in. Simple as that,” Jackson said.
The bottom line
Social bookmarking and social marketing sites are not going anywhere, if anything they are going to simply refine their interfaces, move to ban spammers and monetize their business model further, so why not learn to use social bookmarking sites thru whitehat tactics?