Google has left the table in the third part of the acquisition dance, that is where you sign the paperwork and pay up
TechCrunch has now reported that Google has left the Digg table. Be sure to read the comments and I use “Social Marketing” in my name field when the situation calls for it.
Rather than write my own article today (and the comments were the best part of the thing), I decided to just write my article on TechCrunch’s site in the comments.
Google is doing something and it is really all about buzz right now. I expect them to roll out their own Google social by the end of summer.
What can you do in the mean time? Build up good quality, whitehat social profiles that have varied content, and not just your own posts and add some newsy articles in there. Social site users hate Internet marketers, so an all internet marketing content profile will just hurt you.
Then when Google releases their social update you can link to your Google profile and take as many of your friends with you as you can. Not to mention linking to good, clean, social profiles can only do you good.
I think that those of us who will do well on Google social will be those who have learned how social sites work and apply that to the new Google system. If we have solid, whitehat social profiles, with other quality frineds lists that don’t just shout “digg this” all day long about the worlds largest hole, we can take all that with us to the new Google social. It won’t be that much different than Digg, Mixx or Propeller. We just won’t have to submit our saved items, it will already be in Google.
Remember how we started off by trying to convince you that Google really does use Digg to determine and enhance search rankings? Well now we see why. Google has tested out what already works and is now going to improve it with a clean interface, no inherited problems and we all start out new and the same footing right. NO!
If Google weighs it’s own social bookmarking app in as heavily as they currently do Digg’s as a quality indicator of a blog’s popularity then I am going to kick your ass. I know more about how Digg works than 99.999% of the Internet. I have so much info and testing from the social sites that bring backlinks to Google, that I can’t even get it into a report to sell it and I am not sure I want to. It is too valuable to me for the upcoming Google. Besides, most of it is just theory and testing, it is not ready to be marketed yet.
What is absolutely tried, true and tested is this: Here is the easiest way to quick start social marketing profiles done right. If you follow this highly researched report, then your profiles should be ready to move to Google social as soon as it comes. The idea here is to be ready and move so far and fast ahead of your competition that they cannot catch you in Google social. (coming soon to a Google near you)
6 Comments
Chris,
Do you think this is a done deal? Was Google just finding a way to get a good behind the scenes look at how Digg does it?
You make some good points. We know that Google does not favor the affiliate marketer on adwords.
Social sites are not supposed to be Spam Sites, but sometimes there is a fine line for people promoting something of value to a target audience. Maybe you are just supposed to buy advertising to do that.
This is pretty random and mixed up as far as comments go, but it is how my thoughts are running at the moment.
I think the future is still looking pretty bright for information sharing on the web. It will be interesting to see how Google progresses.
It will be interesting to see what Google decides to do. The only question will be, will Google nofollow the links out of your Google profile or will they just use internal linking to follow your activity?
Currently Google does not use nofollow in my Google profile. What is really interesting is that you used to be able to see your profile from Google Reader as a link on the top right. But now Google has pulled that link. What are they preparing to do with out profiles is what I want to know?
Currently the only way to add friends to your profile is to add them from Gmail contacts. When we start seeing a discovery mode where you can find and add friends that are not in your Gmail contact list is when I will be expecting things to start happening fast on Google Social (coming soon).
“If Google weighs it’s own social bookmarking app in as heavily as they currently do Digg’s as a quality indicator of a blog’s popularity then I am going to kick your ass.”
Well then I hope they don’t! :)
All’s fair in love and war, Jack. LOL
I am still trying to learn the whole social marketing strategy. I wish I could afford your ebook. When does google plan on announcing this?
@Gennifer,
We can always work out a trade for the eBook… Google as always, does things their way and we have to wait and see. At this point I feel it will either be real soon or after Christmas. Also, the Google slapdown of social bookmarking spammers is already starting.
The latest PageRank update slammed many PR5 blogs to ZEROS! and many blogs disappeared from results where they were top 10 due to Google algo changes.